Plan a product launch marketing campaign

This prompt asks the AI to act as a marketing manager and build a launch campaign sized for your real team, audience and budget. You get one core message, a timeline from four weeks before launch to two weeks after, and what to track each week.

text-marketing-campaign-plan — chatgpt — 113 words

Act as a marketing manager planning a launch campaign.

Product: [PRODUCT AND WHAT IT DOES]
Who it is for: [TARGET CUSTOMER]
Launch date: [DATE]
Budget: [BUDGET, e.g. ₹50,000 or $1,000]
Channels we already have: [e.g. Instagram with 2,000 followers, email list of 500]
Goal: [e.g. 200 pre-orders]

Give me a campaign plan with: one core message and three supporting angles, a week-by-week timeline from four weeks before launch to two weeks after, what to post or send on each channel, how to split the budget, and the two or three numbers I should track each week. Keep it realistic for a small team and flag anything that depends on assumptions I should check.

Edit in the builder Copy & open ChatGPT ↗Copy & open Gemini ↗Copy & open Claude ↗

Give the real size of your audience and budget. A plan built for a big brand is useless to a team of two.

Get a better result

What you will get

A launch plan with one core message and three supporting angles, a week-by-week timeline from four weeks before launch to two weeks after, what to post on each channel, a budget split and two or three numbers to track.

Common mistake

The plan assumes a big audience and a big budget.

Fix: Use the tip and give your real audience size and budget. Add “a team of two with five hours a week”.

Also watch for

Channels you do not use appear in the plan. Say “use only the channels I listed, and tell me which single one to add if I can add one”.
The goal has no number, so you cannot judge success. State a target such as “200 pre-orders” and ask “which weekly number tells me by week 2 whether I am on track?”.

Try a variation: festival launch

Add “launch in the week before Diwali; adjust the timeline for festival shopping and delivery cut-off dates”. Check the dates against your own shipping times.

Still not right? Reply with this

Plan for my real audience and budget, use only the channels I listed, and give me one weekly number that shows by week 2 if I am on track.