Plan a content cluster around a topic

This prompt plans a content cluster around a main topic for your website type, with a pillar page and twelve supporting articles, each with target keyword, search intent, working title, word count and internal linking.

text-keyword-content-cluster — chatgpt — 51 words

Plan a content cluster for the topic "[MAIN TOPIC]" for [WEBSITE TYPE].

Give one pillar page idea and 12 supporting articles. For each list the target keyword, search intent, working title, suggested word count and how it links to the pillar. End with a publishing order for the first three months.

Edit in the builder Copy & open ChatGPT ↗Copy & open Gemini ↗Copy & open Claude ↗

Link every supporting article back to the main pillar page and to each other where relevant.

Get a better result

What you will get

One pillar page idea and twelve supporting articles, each with a target keyword, search intent, working title, suggested length and how it links to the pillar, plus a publishing order for the first three months.

Why it works

A cluster helps both readers and search engines see that your site covers a topic in depth. Asking for search intent next to each keyword stops you from writing a guide where people want a product page. The linking notes and the publishing order turn a list of ideas into a plan you can follow week by week.

Common mistake

Several articles target nearly the same search.

Fix: Ask it to merge any two articles a reader would expect to find on one page, and replace them with new angles.

Also watch for

The keywords are guesses with no data. Use the list as a starting point and check demand in a keyword tool or in your search console before you write.
The pillar tries to cover everything in detail. Ask for the pillar to give an overview and hand each deep topic to its supporting article with a link.

Try a variation: plan from questions

Paste questions your customers ask and ask for the cluster built from them, so every article answers something real.

Still not right? Reply with this

Write a short brief for the pillar page and list which three supporting articles to publish first, with the links between them.