Create an SEO content brief

This prompt creates a content brief for a keyword. You give the site or niche, the audience and the search intent, informational or commercial, and it recommends a title, meta description and structure.

text-seo-content-brief — chatgpt — 56 words

Create an SEO content brief for a page targeting "[KEYWORD]".

Website: [SITE / NICHE]
Audience: [WHO]
Search intent: [INFORMATIONAL / COMMERCIAL]

Give: recommended title and meta description, H1, H2 outline, questions to answer, related terms to include naturally, internal link ideas and what would make this page better than what already ranks. Do not stuff keywords.

Edit in the builder Copy & open ChatGPT ↗Copy & open Gemini ↗Copy & open Claude ↗

Search your keyword yourself first and note what the top 3 pages miss.

Get a better result

What you will get

A content brief for your keyword with a title and meta description, an H1 and H2 outline, questions to answer, related terms to use naturally, internal link ideas and what would make your page better than what ranks now.

Why it works

Search intent decides whether a page can rank at all, so it sits in the prompt next to the keyword. The “better than what already ranks” question pushes the brief beyond a summary of competitors. The ban on keyword stuffing keeps the page readable, and the questions section gives the writer a clear list of what readers want answered.

Common mistake

The brief copies the outline of the top results.

Fix: Search the keyword yourself, as the tip says, and tell it what those pages miss so your outline is different.

Also watch for

The search intent is wrong for the keyword. Look at what kind of pages rank now, guides or product pages, and correct the intent line to match.
The related terms are just keyword variants. Ask for the things an expert would naturally mention, like tools, steps or common problems, not reworded keywords.

Try a variation: brief for an update

Paste an existing page and its keyword, and ask for a brief to improve it rather than start a new one.

Still not right? Reply with this

Add a list of five examples or first-hand details a real expert would include in this page, to make it stand out.