Create a customer persona

This prompt creates a detailed persona for your product or service and market, including a short story, age and job, daily routine, goals and frustrations. Talk to three real customers to check it.

text-customer-persona — chatgpt — 57 words

Create a detailed customer persona for [PRODUCT OR SERVICE].

Who buys it: [ROUGH DESCRIPTION]
Market: [COUNTRY / CITY]

Include: name and short story, age and job, daily routine, goals, frustrations, where they look for information, what makes them buy, what makes them hesitate, and 5 phrases they would actually say. Base it on realistic behaviour, not stereotypes.

Edit in the builder Copy & open ChatGPT ↗Copy & open Gemini ↗Copy & open Claude ↗

Talk to 3 real customers and paste their words in. It makes the persona far more accurate.

Get a better result

What you will get

One detailed persona with a name and short story, age, job and routine, goals and frustrations, where they look for information, what makes them buy or hesitate, and five phrases they would really say.

Why it works

Asking for what makes them hesitate, not just what they want, is what makes a persona useful for writing ads and pages. The market line keeps prices, habits and places realistic for your country or city. The five phrases are the most practical part: they become headlines and ad lines in the customer’s own words.

Common mistake

The persona is a stereotype of your market.

Fix: Paste real quotes from customers, as the tip says, and ask it to build the persona from those words.

Also watch for

The persona likes everything about your product. Ask for at least two real reasons they might not buy, such as price, trust or timing, and how they would say them.
The details are too neat to be useful. Ask for one messy, specific detail about their week, like a commute or a deadline, that affects when they would buy.

Try a variation: make a second persona

Ask for a contrasting buyer of the same product, with different reasons and doubts, so your messages cover both.

Still not right? Reply with this

Here are real phrases our customers used: [PASTE]. Rewrite the persona around these words and drop anything they would not say.