Split a small marketing budget

This prompt gives a small business a practical split of its monthly marketing budget based on where customers come from today. It sets a simple 30-day success test for each channel and says what to cut if it does not work.

text-marketing-budget-split — chatgpt — 104 words

Act as a practical marketing adviser for a small business.

Business: [WHAT WE SELL AND WHERE]
Monthly marketing budget: [AMOUNT]
Where customers come from today: [e.g. word of mouth, Google Maps, Instagram]
What has worked or failed before: [NOTES]
Goal for the next 3 months: [GOAL]

Suggest how to split the budget across channels, with a reason for each. Keep a small share for testing something new. Tell me what result would count as "working" for each channel after 30 days, and what to cut or move money to if it does not. Say clearly where your advice depends on assumptions about my business.

Edit in the builder Copy & open ChatGPT ↗Copy & open Gemini ↗Copy & open Claude ↗

Re-run this every month with your real results pasted in. The advice gets much sharper.

Get a better result

What you will get

A budget split across channels with a reason for each, a small share kept for testing, a 30-day result that would count as working for each channel, and what to cut or move if it does not, with assumptions flagged.

Common mistake

The split is spread across five or six channels, too thin to work.

Fix: Add “use at most three channels this quarter”. A small budget works better concentrated, and you can add more later.

Also watch for

The advice rests on guesses about your market. The prompt asks it to flag assumptions. Answer each flagged one with your real data, then run the prompt again.
The targets are vague, like “get more engagement”. Ask for “one number per channel, such as enquiries or calls, that I can count in 30 days”.

Try a variation: festival month

Add “the next month includes Diwali; suggest how to shift the budget for the festival week and what to pause afterwards”. A short seasonal plan is easier to measure.

Still not right? Reply with this

Use at most three channels, flag every assumption about my business, and give one countable number per channel for the first 30 days.