
- Updated
Customer onboarding email series
This prompt writes a five-email onboarding series for new customers of your product, each nudging toward the main action you want.
Write a five-email onboarding series for new customers of [PRODUCT]. The main action a customer needs to take first: [FIRST ACTION] The moment customers usually feel value: [AHA MOMENT] Tone: [TONE] For each email give the send timing, subject line, preview text, a body under 120 words and a single call to action. Email five should ask how it is going.
One email, one action; the more you ask in a single message, the fewer people do anything.
Get a better result
Five onboarding emails, each with a send time, subject line, preview text, a body under 120 words and one call to action, leading to your first key action and the moment people see value.
Onboarding emails have one goal: get a new customer to the moment the product proves its value. The prompt asks for that first action and that moment so every email moves toward them. A single call to action per email and short bodies keep people from skimming past, and the last email opens a conversation instead of selling.
Every email asks for several things.
Fix: One email, one action, as the tip says. If an email has two links, ask which one matters and cut the other.
- The timing ignores how people use the product. Tell it how long the first action usually takes. If setup takes a week, email two should not land on day one.
- Email five is a sales pitch. The prompt says it should ask how it is going. Ask for one simple question people can reply to.
Tell it the trial length and ask for the series to end with an email three days before the trial ends, explaining what happens next.
Rewrite email two for someone who has not done the first action yet, with a smaller step they can finish in two minutes.
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