
- Updated
Push notification copy that gets tapped
This prompt writes twelve push notifications for your app and goal, such as bringing back inactive users, in a tone you choose, mixing curiosity, value and urgency styles.
Write 12 push notification messages for [APP] to [ACHIEVE GOAL, e.g. bring back inactive users]. User segment: [SEGMENT] Tone: [TONE] Keep each under 60 characters with a clear reason to tap. Include a mix of curiosity, value, urgency and personal styles. Avoid spammy phrases and mark the three you would test first.
Send at times when the user is likely to act, and test one variable at a time.
Get a better result
Twelve notifications under 60 characters each, mixing curiosity, value, urgency and personal styles, with a clear reason to tap and the three to test first marked.
Push notifications compete with every other app, so the prompt sets a short limit and asks for a reason to tap. Mixing styles gives you variety to test, and marking three to test first keeps the experiment small. The tip about timing and testing one thing at a time stops you from guessing why a message worked.
The messages are cut off on the phone.
Fix: Keep the point in the first 40 characters. The prompt sets a 60 character cap for that reason.
- Urgency lines feel like spam. Only use urgency when something real ends, such as a sale or a booking window.
- The copy promises something the app does not show when tapped. Check each one leads to the screen it mentions. A broken promise teaches people to ignore you.
Ask for matching in-app messages for when the user opens the app from each notification, with one button each.
Rewrite the three you marked so each mentions something the user did in the app, and keep the main point in the first 40 characters.
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