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AI-generated example · Question Hook · 9:16
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VideoVeoKlingSeedance

Question hook that stops the scroll

This prompt describes a friendly presenter leaning toward the camera in a bright room and asking a question to open a short video.

video-question-hook-opener — veo — 49 words

Vertical video: a [PERSON, e.g. friendly woman in her 30s] leans toward the camera in a bright kitchen, raises an eyebrow and says: "[QUESTION, max 12 words]". Quick punch-in zoom on the last word, natural handheld feel, bright clean light, lively energy, first 3 seconds of a short-form video.
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Open with a question your viewer would ask themselves.

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What you will get

A 3-second vertical opener where a person leans toward the camera in a bright kitchen, raises an eyebrow and asks your short question, with a punch-in on the last word and a lively handheld feel.

Why it works

The first three seconds decide whether people keep watching, so the prompt builds a hook: a person leaning in, a raised eyebrow and one short question. A quick punch-in zoom on the last word adds emphasis the way creators edit by hand. A bright kitchen and natural handheld feel keep it relatable, and a question the viewer already asks themselves, as the tip says, is the strongest opener.

Common mistake

The question is too long, so the speech gets garbled.

Fix: Keep it to 12 words or fewer and use simple words. Check the audio before using the clip.

Also watch for
  • The question is vague, so viewers scroll on. Ask about a pain they feel, such as “Why does your bread never rise?”. Specific questions hold attention better.
  • The person looks stiff. Ask for “natural, relaxed, slightly amused, as if talking to a friend”, and avoid a long list of actions.
Try a variation: make three openers

Write three different questions for the same video, and make one clip each. Test which one keeps people watching.

Still not right? Add this and run it again

Keep the kitchen and the person. Use a shorter question, make the punch-in smaller and show the speaker’s eyebrow raise earlier.

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