Updated: 4 November 2026

Fashion editorial lookbook shot

This prompt creates a fashion editorial photograph of a model wearing an outfit you describe, such as an oversized linen shirt and wide trousers in sand tones, in the location you name.

image-fashion-lookbook — midjourney — 49 words

Fashion editorial photograph of a model wearing [OUTFIT, e.g. an oversized linen shirt and wide trousers in sand tones], standing in [LOCATION, e.g. a sunlit concrete courtyard], confident pose, long shadows, medium format film look, muted natural colours, sharp focus on fabric texture, magazine composition. --ar 4:5 --style raw

Edit in the builder Copy & open Midjourney ↗Copy & open Gemini ↗Copy & open ChatGPT ↗

Ask for 3 different poses in the same outfit to build a full lookbook.

Get a better result

What you will get

A 4:5 medium-format-style fashion photograph of a model in your outfit in your location, with a confident pose, long shadows, muted natural colours, sharp fabric texture and a magazine-style composition.

Common mistake

The outfit details are wrong, for example the wrong collar or trouser length.

Fix: Describe the cut: “an oversized linen shirt with one chest pocket and sleeves rolled twice, wide trousers ending at the ankle”.

Also watch for

The model changes between the poses in your lookbook. Generate the other poses by editing your first image in ChatGPT or Gemini rather than starting again, so the same model and clothes carry over.
Hands and feet look awkward. Ask for “a medium shot from the knees up, hands in pockets”. Hiding the hardest parts is the fastest fix.

Try a variation: street shoot

Replace the courtyard with “a quiet side street with a painted wall and early morning shade”. A different location gives you a second lookbook set with the same clothes.

Still not right? Add this and run it again

Keep the same model and outfit. Describe the shirt with one chest pocket and rolled sleeves, and frame it from the knees up with hands in pockets.