Guide

AI prompts for content creators: scripts, hooks and brand pitches

Published 8 October 2026

A phone on a tripod facing a desk with a notebook of bullet points, a ring light and a laptop showing a script draft

Short answerGive the AI your actual topic, audience and the platform you're posting to, and ask for the hook first on its own so you can judge it before the rest of the script is written. The same approach works for pitching brands: lead with your specific audience and numbers, not a general introduction.

The hardest part of making content regularly isn't filming, it's staring at a blank page trying to work out how to open a video so people don't scroll past it. AI is genuinely useful here, but only if you give it your actual idea and audience, not a vague request to "write a script about my niche."

These prompts work in ChatGPT, Gemini or Claude. Treat every draft as a starting point to rewrite in your own voice, not something to post unedited.

1. A Reel or Shorts script with a real hook

The Reel / Shorts script prompt separates the hook from the rest of the script, which matters because the hook is the part worth testing and rewriting several times:

prompt — 2 blanks

Write a 30-second Reel/Shorts script about [TOPIC]. My audience is [WHO WATCHES YOU AND WHY].

Give me the hook (first 3 seconds) as 3 separate options I can choose between. Then write the body as short, spoken lines, not formal sentences. End with one clear call to action, not three.

Asking for three hook options, rather than one script straight through, means you're comparing openers before you commit to the rest of the script around one of them.

A hook that states a specific, slightly surprising fact usually beats a question. "Most people clean this the wrong way" works harder than "Do you know how to clean this?"

2. A YouTube script that doesn't waste the first 15 seconds

Longer-form video has the same problem as a Reel, just with more time to fill. The YouTube script prompt structures it so the opening still earns the rest of the watch:

prompt — 4 blanks

Write a YouTube script about [TOPIC] for a video roughly [LENGTH] long. My channel is about [NICHE], and this video is for [WHO SPECIFICALLY].

Open with a hook that states what the viewer will get and why it's worth their time, under 15 seconds. Structure the body in clear sections with a short pattern interrupt (a question, a quick aside) every couple of minutes. End with a specific next step, not a generic "like and subscribe."

The instruction about a pattern interrupt every couple of minutes is there because most drop-off on longer videos happens when the pacing goes flat in the middle, not in the first ten seconds.

3. Five hooks to test against each other

Sometimes the fastest way to find a good opening line is to generate several at once and compare them side by side, rather than refining one in isolation. The five opening hooks prompt works for a video script just as well as for a written post:

prompt — 2 blanks

Write 5 different opening lines for a video about [TOPIC], aimed at [AUDIENCE]. Make them genuinely different approaches: one surprising fact, one relatable problem, one bold claim, one question, one that starts mid-action. Keep each under 15 words.

Read them out loud, not just on screen. A line that reads well often sounds stiff once you actually say it on camera.

4. A storytime script that still has a point

Storytime videos only work if the story goes somewhere. The storytime video script prompt keeps the structure tight around the actual events:

prompt — 1 blank

Help me turn this into a storytime script: [ROUGH NOTES ON WHAT HAPPENED].

Structure it as: a one-line hook that teases the outcome, the setup, the turn (what went wrong or changed), and a short takeaway or punchline at the end. Keep it conversational, like I'm telling a friend, not narrating.

Give it the messy, real version of what happened first. A script written from a tidy two-sentence summary tends to come out generic, because there's nothing specific left for the AI to work with.

5. Pitching a brand without sounding like a template

Once you have an audience, pitching brands for sponsorships is its own skill. The brand sponsorship pitch prompt leads with specifics instead of a general introduction:

prompt — 6 blanks

Help me write a sponsorship pitch email to [BRAND/CONTACT].

My channel: [NICHE], [AUDIENCE SIZE AND PLATFORM].
My audience: [WHO THEY ARE, e.g. age range, interests, location].
Why this brand fits: [REASON, be specific].
What I can offer: [DELIVERABLES, e.g. 1 Reel + 2 Stories].

Keep it to 150 words. Lead with the audience fit, not a general introduction about myself. End with a clear, low-pressure next step.

Brands skim these quickly. Leading with exactly who your audience is, rather than your own backstory, is what gets the rest of the email read.

A habit worth building: batch your hooks, not your scripts

If you post often, it's tempting to ask AI to write five full scripts in one go. A better use of the time is to generate five hook options for five different topics first, pick the two or three that actually make you want to keep reading, and only then write the full script for those. Full scripts for weak hooks are wasted effort.

Where to go from here

For captions and bio copy to go with your content, see AI Instagram captions and bio prompts. All the prompts above are free in the content creator prompts collection, and the prompt builder can adapt any of them to your own niche.